“The sales test in store project went as planned and it helped us to understand the market. And it got us listed at ICA”

Sami Wirman: Country Manager & International Sales Director at Fazer Lifestyle Food 

How does it work

Win the store collaborates with most chains within convenience and grocery trade . Through our unique service, you as a producer / supplier never need to gamble or hope your product sells.

Win the store produce the answers you need to invest safely – we give you the facts you need.

At the chain, Win the store is a quality stamp, so they can list your product and give it space on the shelf, and know that this is the right product to take in the range.

It is only in the shelf that you find out if your product is actually selling!

Good things with the tests in store

-Try the product on the shelf

-Concrete sales data and reviews from store

-Correct basis with facts to show for the chains & wholesaler

-Security for further launch – the product sells

-The category manager can list the product with minimal risk, because of facts based decisions

-The shop owner can safely buy a product, the retailer can use automatic shipment to the stores


The Secret of Success

We have additional services such as key account work against the chains, help with Validoo, help with presentations, translation, preparation of marketing material & help with marketing in stores & OOH

We have many years of experience in the market and good contacts in the chains with long-term relationships.

Distribution & Logistics:

Win the store can support your company with warehousing and transports in Sweden, directly to the stores.


Win the store identifies appropriate partners & channels depending on client needs.


Win the store produces relevant insights, data & processes based on the client´s request


Win the store recommends relevant chain, what steps are needed and implementation from the market perspective