As a new supplier, you will definitely find it difficult to establish new contact with a category manager,  not because you have a bad product, but they don’t know who you are and what your experience is and what your company stands for and witch investments you have to do to get your products “fly” of the shelf!
Even if you are a well-known supplier, it is tough to get a new product in regardless of the category. Naturally, market efforts and investments are required.
One thing could be to do a sales test on their own chain and show them a report to show them that what you say is actually true, that is that your product sells, facts never lie. – and it’s something we can help with quickly as
we have 130 collaboration stores within DVH and approx. 300 within SVH.
And if you’re going to establish yourself in Sweden, we know exactly what the requirements are and what you need to do .
Either way, contact us as soon as you need reinforcement.