As a new supplier, you will definitely find it difficult to establish new contact with a category manager. not because you have a bad product, but they don’t know who you are and what experience you have and what your company stands
for or how much you are prepared to invest and so on.
Even if you are a well-known supplier, it is tough to get a new product in regardless of the category.
Naturally, market efforts and investments are required.
One thing could be to do a sales test on their own chain and show them a report to show them that what you say is actually true, that is that your product sells, facts never lie. – and it’s something we can help with quickly as we
have 130 collaboration stores within DVH and approx. 300 within SVH.
And if you’re going to establish yourself in Sweden, we know exactly what the requirements are and what you need to dobined together.